POWER OF KINDNESS

TYPOGRAPHY VIDEO

CASE STUDY

INTRO.

 

Text can have an immense impact on a person's experience, when implemented appropriately. For this project, I decided to come up with a solution to expand the reach of  text. The topic? Kindness.

Someone who I admire is Ellen Degeneres because she’s a great example of a genuine, kind, and loving person. At the end of every show, Ellen tells her audience to “Be kind to one another”; this is a philosophy of life that I would like to help spread.

Instead of creating a dull and static experience through text, I had to familiarize myself with the basic Hype principles and elements to integrate motion, colors, and images/icons. For this particular project, I took a snippet from a speech Ellen Degeneres gave at the People’s Choice Humanitarian Award Ceremony.

APPROACH.

 

Storyboard Sketches

 

Content Creation

 

FINAL PRODUCT.

TOP

© ELLIE HOYT © 2018